idea blog

Marketing commentary for better. Or worse.

27 Mar '13

Chicken Licken · Orphanage

Painsworth Hill Orphanage isn’t an enjoyable place and from the looks of it every kid there would seize any opportunity to get out. In what appears to be a dream come true, this lucky girl gets that opportunity and hits the jackpot with her new family. They’re energetic, “stylish”, and most importantly happy to welcome her to…

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27 Mar '13

Cologne Zoo · Happy Easter

Making the most of the upcoming holiday, Preuss and Preuss put together three Easter themed advertisements for the Cologne Zoo in Germany. Each ad highlights an egg personified as animals featured at the Zoo. Great timing and complimenting visuals make these ads Yay worthy. Happy Easter! Client: Cologne Zoological Garden Agency: Preuss and Preuss, Berlin,…

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27 Mar '13

Gillette · Changing the Face of History

Smooth campaign from Gillette as they recognize their origins and the impact it had on influential men in the early 1900’s. So here’s a quick history lesson for you; in 1901 King Gillette invented the first disposable razor and from the looks of this campaign shaving was necessary if you were in the public spotlight….

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22 Mar '13

Corona · Django Responsible Drinking

Idea: “It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favorite director’s latest work? All of these…

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22 Mar '13

Oreo · Life Raft

Expect the unexpected in this new installment to Oreo’s Cookie vs. Cream campaign. This spot brings the debate to new heights as two friends are stranded at sea. Sadly their misfortune has led them to argue over imaginary Oreos and the tension between the two shipmates ends with one making an unlikely exit. This spot…

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