idea blog

Marketing commentary for better. Or worse.

Painsworth Hill Orphanage isn’t an enjoyable place and from the looks of it every kid there would seize any opportunity to get out. In what appears to be a dream come true, this lucky girl gets that opportunity and hits the jackpot with her new family. They’re energetic, “stylish”, and most importantly happy to welcome her to their home. Mom and Dad already have awesome plans for their daughter and this is where things get sour. To avoid any spoilers this dream come true quickly turns into a nightmare.

If you’re unfamiliar with the brand, this is exactly what to expect – they build up the drama then catch you off guard with an unexpected twist. You have to love it.

Client – Chicken Licken

Agency – Net#work BBDO, Johannesburg, South Africa