Idea: “It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favorite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.

Corona Extra and Sony Pictures get a Yay for this stunt. Not only do they hijack the opening credits of Django. They give their audience a subtle reminder on the importance of responsible drinking. It’s always nice to see brands make this kind of effort to send a thoughtful message.  Let’s hope the audience took the message to heart.

Client – Corona

Agency – JWT, Spain