idea blog

Marketing commentary for better. Or worse.

Smooth campaign from Gillette as they recognize their origins and the impact it had on influential men in the early 1900’s. So here’s a quick history lesson for you; in 1901 King Gillette invented the first disposable razor and from the looks of this campaign shaving was necessary if you were in the public spotlight. Coincidence maybe, but it doesn’t deny the fact that Gillette has been “Changing the face of history since 1901”. Props to the folks at BBDO for recognizing this favorable connection.

Client – Gillette

Agency – BBDO, New York, USA