Most insecticide ads communicate their product quality with super aggressive bug eliminating artwork. For Baygon Bug Spray, ad agency Zea BBDO took a different approach and used some crisp photography for Baygons new campaign.

The ad reads “treat them as they treat you” with a close up of a wasp, mosquito, and ant getting a taste of their own medicine. It’s a great concept that works for this well campaign, but it doesn’t position the brand as a serious threat to the bugs and that bugs us.

Client: Baygon

Agency: ZEA BBDO, Caracas, Venezuela