idea blog

Marketing commentary for better. Or worse.

Go Outside, a Brazilian publication, released this powerful image driven campaign for a recent issue of their magazine. Go Outside features stories covering recreational, extreme, and performance based outdoor activities.

In the ads an iPhone, computer mouse, and clock are skillfully transformed into lifelike prisons and represent the obsessive attachment we have to our modern day tools. If you look close enough you will notice one tiny person escaping the confines of these impressive structures. Making fun of our connected lifestyles the ads encourage us to disconnect for a moment and enjoy the outdoors. With the help of Sãu Paulo agency Talent, Go Outside was able to deliver their message with this collection of vivid illustrations.

Client: Go Outside Magazine

Agency: Talent, Sãu Paulo, Brazil