Publicis Mojo launched this cool integrated campaign and promotion for Peter’s snack brand Maxibon. While the campaign is running, a daily draw will grant five lucky winners their very own personalized Maxibloke action figure. Using the latest 3-D printing technology each action figure will have likeness of each winner.
Between the music, voice talent, vfx, and copy this spot is a obvious parody of 1980’s action figure commercials and it’s a spot on. Yes, the spot is a bit male chauvinistic, but the lack of seriousness makes up for it. It’s a bummer this campaign is only running in Australia. We had plans to attempt an all Maxibon diet to win some LogicTrail Maxiblokes.
Client: Peters