idea blog

Marketing commentary for better. Or worse.

Following the recent trend of 80’s themed adverts, Old Spice launches a retro campaign for their new bar soaps. Both spots play up on the singing narrative and super up-beat melodies traditional to late 80’s and early 90’s commercials and they execution is flawless. We’re still on the fence as to the similarities to Budweiser’s “Real Men Of Genius” campaign being a good or bad thing, but we like this. Be prepared, these are far from your typical soap commercials. The weirdness and bizarre happenings separate these ads from the bunch. Enjoy.

Client: Old Spice

Agency: Weiden & Kennedy, Portland