For the Spanish child advocacy group, ANAR, Agency Grey created this brilliant ad using lenticular printing to deliver two different messages based on the readers vantage point. In effort to help children who suffer from child abuse the ad looks and reads different to children or anyone under 4 foot 3 than it does to most adults and “secretly” offers a hotline number for children in need.

They did a great job executing the idea and effectively reinforced the message that “Sometimes child abuse is only visible to the child suffering it.”

Client: ANAR Foundation

Agency: Grey, Spain