idea blog

Marketing commentary for better. Or worse.

Here’s a fun fact. In 1935 Evian was first recommended as a perfect water for babies.  Staying true to Evian heritage, agency BETC produced “Baby & Me” for Evians new Live Young campaign. After being live for a little over a week the TV spot has gained over 30 millions views and is a great follow up to their viral and Guinness World Record holding “Roller Babies” ad.

The commercial takes place on a sidewalk where a storefront mirror stops some passing adults as they notice their reflections are baby versions of themselves and the dance party begins. Whether its natural movements or CGI-enhanced choreography it’s safe to say dancing babies are attention grabbers. Along with the film the campaign includes a few print ads and digital posters to further enhance the “Live Young” campaign.

Client: Evian

Agency: BETC, Paris, France