Innovative car ads are an obscurity in ad world and tend to follow the same guidelines. The ingredients are the same and typically feature a shot of the vehicle as the centerpiece accompanied by some attractive copy and statistics to highlight a new feature and beef up the brand.

Agency Lew’LaraTBWA of Brazil took a different approach for the images they created in the new Nissan Sentra campaign and we love it. Separating from the norm they crafted two memorable images by transforming a young girl and a man into Ming Dynasty vases to emphasize the ads message that “People are fragile,” and their lives priceless, which is why the Nissan Sentra has six airbags. We like this a lot. The artwork and execution deliver a clear message and it’s refreshing to see a car ad that doesn’t include the standard shot of a car.

Client: Nissan

Agency: Lew’LaraTBWA, Brazil