In this new ad for Taco Bell an old man reflects on the nostalgia tied to the silver dollar that once saved his life. Staying true to family tradition he prepares to pass the heirloom down to his grandson when suddenly his urge for Taco Bells $1 Cravings Menu takes over. Without hesitation grandpa decides to spend that silver dollar at Taco Bell. You could say that gramps lost it right then and there. But when you think about what a dollar can buy these days we’re sure you agree that’s a dollar well spent.

Client: Taco Bell

Agency: Deutsch