To promote the television show What Not to Wear, Publicis Brazil produced this collection of print ads. Each ad reads “Bad choices draw attention watch What not to Wear” and if you didn’t notice they all feature one oversized item to play up on the copy.
It’s a great idea and the concept definitely works but the execution isn’t 100%. The oversized item looks silly and doesn’t fully demonstrate a bad fashion sense. It feels like they held back with this one. What do you think?
Client: What Not to Wear
Agency: Agency: Publicis, Brazil