Biolit and Orphea are insect repellent brands with a solid track record in the extermination industry. In separate campaigns both brands used a similar concept but execute in different ways. The Biolit ads show a mass of creepy crawlies fleeing the undeniable oblivion in the spray cans arc. While Oprheas outdoor ad features a billboard that is made into a giant insect trap that fills the shape of the sprays range as bugs are caught in it. Granted both campaigns were produced through different mediums they do an excellent job displaying the products capabilities. Who do you think took the better approach?

Client: Biolit

Agency: Y&R, Prague, Czech Republic

Client: Orphea

Agency: Publicis Italy