idea blog

Marketing commentary for better. Or worse.

McDonalds customers from Finland were challenged to create and name the best hamburger. After filtering through numerous entries the winners were the Hevikana, McSmokey Chili, Nams. The winning burgers and their creators were recognized with a personalized animated spot and print ad. This is a perfect example of how to crowd source creativity and get fans involved. Yay

Client: McDonald’s

Agency: DDB, Helsinki, Finland