To grab the attention of key account holders at the high profile Markant Trade Fair in Germany, European kitchen towel brand Regina, with agency OgilvyAction Düsseldorf, crafted a set of unique coffee mugs and distributed them at the trade show. Going off the idea that business deals have a higher success rate over a cup of coffee Regina set out to make the worlds first branded coffee stain by embedding the logo to the bottom of each cup.
So when coffee spills and reaches the bottom of the cup it forms a stain in the shape of the brands logo. As clients noticed the surprise they had had no other choice but to use the kitchen towels to clean up the mess. The stunt worked wonders, as Regina was the talk of the day and closed 20% more business deals than anticipated. Great idea and execution. You can see how the mugs work in the video and if that’s not enough branding for you here’s a cool toaster that burns a ‘VW’ logo on your bread. Branded Toast via Design Taxi.
Client: Regina