idea blog

Marketing commentary for better. Or worse.

This Icelandic commercial for the Samsung Galaxy S4 is quite the spectacle. While it’s not as impressive as this S4 Active commercial it’s all the more blog worthy. Set in a desolate field our hero tries to manipulate an apple; the fruit, like an iPhone and from the looks of it he is very disappointed.  Intended to point out a special feature exclusive to the Galaxy S4, our star has a sudden change of spirit when an S4 magically appears in his hands. And is followed by a unexpected celebration with dancing ninjas and sheep. Watch it all go down in the video below.

Client: Samsung