idea blog

Marketing commentary for better. Or worse.

This vacuum cleaner ad comes all the way from Brazil for LG and was a winner at this years Cannes Lions International Festival of Creativity. Highlighting the cleaning power of the vacuums, the tagline reads “Your home clean as new” with the supporting image of different living spaces filled with furniture still in the moving box. And after looking at each room we can agree that it can’t  get any cleaner than that. Great work from the team at Y&R.

Client: LG

Agency: Y&R, São Paulo, Brazil