idea blog

Marketing commentary for better. Or worse.

26 Aug '13

Cokes Introduces New Mini Bottles With 3D Printing Mini Me Campaign

To promote their resized packaging in Israel, Coca Cola teamed up with agency Gefen Team to produce life like, 3D printed figurines of customers through the appropriately titled Mini-Me campaign. The miniature figures were limited to 150 and to be entered to win participants had to download a special mobile app, and create personalized minis…

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16 Aug '13

2D Business Card Becomes a Mini 3D Chair

British creative Richard C. Evans developed the logo and clever business card design for Bentply, a modernist furniture store located in central London. The business cards, which appear very traditional, are perforated in a special way that allows the card to transform into a 3D mini armchair. We found this to be inspiring and loved…

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12 Aug '13

Dove Camera Shy

After the success of their award winning Real Beauty Sketches ad, Dove follows up with the release of Camera Shy. In this sixty-second video they explore the tendency of shying away that some women display when approached by camera. As the women continue to hide the video transitions to footage of young girls bravely facing…

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05 Aug '13

Back to Vinyl · The Office Turntable

Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl…

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