Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl without an actual turntable on hand? By using the mailer piece and scanning the QR code with your smartphone.

You have to applaud the creative minds behind this project for combining old school methods and new school tools. The unique packaging, digital and physical elements make this mailer stand out when compared to the traditional promo CD, as it was an engaging attention grabber that produced impressive results. Analog fun with a digital spin. We dig it. Yay! Via Adverblog

Client: Kontor Records

Agency: Ogilvy Germany