idea blog

Marketing commentary for better. Or worse.

British creative Richard C. Evans developed the logo and clever business card design for Bentply, a modernist furniture store located in central London. The business cards, which appear very traditional, are perforated in a special way that allows the card to transform into a 3D mini armchair. We found this to be inspiring and loved how the business cards played a interesting role in the brand strategy, while serving as an cool addition to any office desktop. Yay! via Design Boom

Client: Bentply

Agency: Richard C. Evans