idea blog

Marketing commentary for better. Or worse.

1

Move over, Emerald. There’s a new color of the year in town.

From Pantone, our global color authority:

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

orchid tie

Nice to know that one of our clients, Keurig, has two single-serving brewer models in Radiant Orchid already lined up for February 2014.

More coverage here, here, here.