idea blog

Marketing commentary for better. Or worse.

If you were marketing the tagline “impossibly advanced” for a tech company, what kind of tactic might you resort to?

How about a crop circle:

Crop_Circle_Take_Over

That’s exactly what computer graphics company NVIDIA created to attract attention to their latest mobile processor, the 192-core Tegra K1. Measuring 310 feet in diameter, the circle was mown into a barley field in Chualar, California by a team of British crop circle artists. To help set up the stunt, the Santa Clara based company’s marketing team also released tips to local news agencies and “homemade” youtube videos of two men discovering the circles.

Still sad it wasn’t aliens? Read more here.