idea blog

Marketing commentary for better. Or worse.

27 Mar '14

Check Out This Hilarious, Deliciously Accurate Skewering Of Brand Videos.

We present you with Generic Brand Video, produced by stock video footage provider Dissolve. Read Kendra Eash’s McSweeney’s piece, the original inspiration for the video, and more coverage from Adweek.

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25 Mar '14

Have You Filled Out Your Design Madness Bracket?

Check out this inventive take on the NCAA “March Madness” Tournament Bracket, from Co.Design. Who is the world’s greatest living designer? The four regions are Architecture, Product, Interactive, and Graphic. Round 1 & 2 have already been decided (results above, according to popular vote). Who do you have in your Final Four?

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13 Mar '14

Viral Watch: President Obama Goes Between Two Ferns (Or, Did We Just See the Pinnacle of Branded Entertainment?)

President Barack Obama has finally hit the big time. No, just kidding. He was already pretty big. But — if you’re not familiar with Between Two Ferns — the mock talk-show hosted by comedian Zach Galifianakis — go watch a few episodes. (Now.) Then get ready to have your mind blown by who shows up…

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11 Mar '14

E.E. Cummings, meet Lorde.

Start with our logo. Add E.E. Cummings, Lorde, and some Harold and the Purple Crayon style animation awesomeness. Now presenting our latest company video: “love is more thicker than forget.” Enjoy!

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06 Mar '14

Announcing the Finalists for the 6th Annual Shorty Awards (Go Daenerys!)

We’re so glad it’s almost Shorty Awards season. The annual award event, launched in 2008 by tech entrepreneurs Sawhorse Median, honors “the best brands, agencies and professionals on social media.” Today, they announced their finalists for 2014. Categories include “Best Brand on Twitter,” “Best Use of Animated GIFs,” “Best Viral Campaign,” and “Best Use of a Hashtag,” with…

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