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Why Twitter Campaigns Are … Not Always The Best Idea. #myNYPD

Posted by: adam | in: Fail, Nay, Social Media, Viral

How the NYPD wanted their #myNYPD social media campaign to look:

mynypd3

How it actually looked:

#mynypd

 

Bl2VaR4CMAArglFmynypd#4

#mynypd2

Oops. Guess their PR team should have seen that coming.

More coverage from New York Magazine and Vice.