As an agency, we work with a lot of companies that are in the start-up phase. Helping these companies find their brand style — which is really about communicating whatever useful thing they do, simply and powerfully — is in our wheelhouse. And it’s a big piece of what spurs growth. So we love graphics like this one.

In this case, they were just missing the right photos. And some Barry Manilow.

Here’s to the scrappy founders with big ideas — and the follow through to make it work.