High level rebranding work is some of our bread and butter. We’re immersed in that process daily, with a number of clients — so we like to keep track of what else is going on in the industry. From visual to messaging, market analysis to creative — who’s doing what? And where’s the really great work?
Here are three big companies that just announced some major tweaks to their brands: Hootsuite, which went way simpler on color (to emphasize their growing maturity); Penguin and Random House, who had to solve the difficult question of a brand merger (how to preserve the brand equity of each?); and the iconic Ronald McDonald (did McDonald’s miss an opportunity, here?)
Later in the week, we’ll review these rebranding efforts in a little more detail. Stay tuned!