idea blog

Marketing commentary for better. Or worse.

As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison.


Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to fit the window size, or re-stacking design elements on a webpage, but projects like these demonstrate the innate flexibility (and fun) within the concept.

More coverage from Fast Company here.