idea blog

Marketing commentary for better. Or worse.

As a small group, we take pride in our ability to do great work with big clients. It’s no accident. Amazon CEO Jeff Bezos called it the “two pizza rule”: if a team can’t be fed by two pizzas, it’s too big. In “The Science Behind Why Small Teams Work More Productively” over at Entrepreneur Magazine, check out some of the reasons why groups of 4-9 people work most effectively. (Full disclosure: we’re at 8.)