idea blog

Marketing commentary for better. Or worse.

26 Jan '15

Find Your Better Anything

Introducing our 2015 LogicTrail video. We had fun with this one.

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16 Oct '14

Awesome Ideas, Small Agencies

Today we’re sending out some small agency love to 11-person Parallax, who have instituted an absolutely brilliant policy: a $1500 travel budget for all employees. Say what? The rules: You have to go somewhere you’ve never been. You have to go between September and December. It has to “push your comfort zone.” And yes, that…

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99 pack
27 Aug '14

Adventures in Packaging Design: “The 99 Pack”

We’ve made our fair share of forays into the world of craft brewing — including collaborations with Surly and current main squeeze Berkshire Brewing (stay tuned for an upcoming rebrand) — but this one even blew us away a little bit. Introducing the 99-pack, from Texas-based brewer Austin Beerworks. 99 beers, 99 bucks. One very long…

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05 Jun '14

Everdream Hits This Immigrant Heritage Month Spot Just Right.

We wanted to share this brilliant 90 second spot, from‘s campaign to kick off the inaugural Immigrant Heritage Month. (How did we not have one of these already?) Awesome, simple concept; great writing; perfect execution. Kudos to the EVERDREAM, the digital studio behind it. Small agencies for the win. More from Fast Company here.

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06 May '14

Getting Brands Past Startup: A Graphic

As an agency, we work with a lot of companies that are in the start-up phase. Helping these companies find their brand style — which is really about communicating whatever useful thing they do, simply and powerfully — is in our wheelhouse. And it’s a big piece of what spurs growth. So we love graphics like…

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01 May '14

Rainbow Crosswalk.

Scene from downtown Northampton earlier this week. Happy Pride, everyone!  

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