idea blog

Marketing commentary for better. Or worse.

13 Mar '14

Viral Watch: President Obama Goes Between Two Ferns (Or, Did We Just See the Pinnacle of Branded Entertainment?)

President Barack Obama has finally hit the big time. No, just kidding. He was already pretty big. But — if you’re not familiar with Between Two Ferns — the mock talk-show hosted by comedian Zach Galifianakis — go watch a few episodes. (Now.) Then get ready to have your mind blown by who shows up…

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10 Feb '14

Which Companies Are Winning Marketing Gold At The Olympics – And Which Are Losing Big.

The Olympics: a time of superhuman athletic prowess, inspiring global unity, and epic marketing wins – and fails. And during a particularly controversial Olympics, tread lightly, o corporate giants – lest you incur the wrath of LGBT people (& allies) everywhere. Or, in this case, don’t just tread lightly – take a freaking stand. Here are a couple…

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