idea blog

Marketing commentary for better. Or worse.

22 Jan '14

To Airbrush Or Not To Airbrush? Redefining “Real Beauty,” Part I

There’s been a lot of buzz in the air lately over airbrushing. After Jezebel reportedly offered $10,000 for un-retouched photos of Lena Dunham’s Vogue photo-shoot, it suddenly turned into a referendum on female beauty standards and the ethics of this kind of image editing (and marketing). Not that we haven’t been here before. But Lingerie company…

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23 Dec '13

“Misunderstood”: Apple’s New Holiday Ad

This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…

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16 Dec '13

Anti-Marketing Beyonce’s New Album

So, Beyonce’s new (self-titled) album dropped late last week. And the internet exploded. “Bored of the usual process,” the queen of pop/the world decided to skip the usual marathon PR routine and release her newest 15-track offering directly to iTunes. No advance singles. No interviews. No teasers. No fuss. Of course, this minimal approach is…

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16 Aug '13

2D Business Card Becomes a Mini 3D Chair

British creative Richard C. Evans developed the logo and clever business card design for Bentply, a modernist furniture store located in central London. The business cards, which appear very traditional, are perforated in a special way that allows the card to transform into a 3D mini armchair. We found this to be inspiring and loved…

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12 Aug '13

Dove Camera Shy

After the success of their award winning Real Beauty Sketches ad, Dove follows up with the release of Camera Shy. In this sixty-second video they explore the tendency of shying away that some women display when approached by camera. As the women continue to hide the video transitions to footage of young girls bravely facing…

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15 Jul '13

The World’s First Branded Coffee Stain

To grab the attention of key account holders at the high profile Markant Trade Fair in Germany, European kitchen towel brand Regina, with agency OgilvyAction Düsseldorf, crafted a set of unique coffee mugs and distributed them at the trade show. Going off the idea that business deals have a higher success rate over a cup of coffee Regina…

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