idea blog

Marketing commentary for better. Or worse.

loading animations
20 May '15

These Custom CSS Loading Animations Are The Most Fun.

Love these playful CSS loading animations from San Francisco-based developer Connor Atherton. (Anything besides the SPINNING BEACHBALL OF DEATH.)

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find-your-better-anything
26 Jan '15

Find Your Better Anything

Introducing our 2015 LogicTrail video. We had fun with this one.

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goodbye-2014
31 Dec '14

Goodbye 2014!

Always a favorite here at the office. See you in 2015!

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material design
18 Dec '14

What does 2015 hold for Web Design?

As we fast approach 2015, our designers here at the Trail are buzzing about what trends we’ll see in the new year. Flat design or skeuomorphism — or material? How do we want our buttons? Will anyone survive with non-responsive design? Check out this post from Elegant Themes. What do you think?

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PS_WholeFoods_Advertising_06
23 Oct '14

The Weird, Icky Gender Messaging of Whole Foods’ New Ad Campaign

Earlier today we linked to a great summary of some of the shortcoming’s of Whole Foods’ aesthetically gorgeous new marketing campaign — namely that it still makes them look expensive and pretentious, two things they should probably at this point be trying to avoid. Well, we missed something: the stunningly off gender messaging of some of…

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99 pack
27 Aug '14

Adventures in Packaging Design: “The 99 Pack”

We’ve made our fair share of forays into the world of craft brewing — including collaborations with Surly and current main squeeze Berkshire Brewing (stay tuned for an upcoming rebrand) — but this one even blew us away a little bit. Introducing the 99-pack, from Texas-based brewer Austin Beerworks. 99 beers, 99 bucks. One very long…

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