24
Jul '14
Responsive Logo Design: Can You Recognize These Brands At All Sizes?
As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison. Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to…
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05
Jun '14
Everdream Hits This Immigrant Heritage Month Spot Just Right.
We wanted to share this brilliant 90 second spot, from Welcome.us‘s campaign to kick off the inaugural Immigrant Heritage Month. (How did we not have one of these already?) Awesome, simple concept; great writing; perfect execution. Kudos to the EVERDREAM, the digital studio behind it. Small agencies for the win. More from Fast Company here.
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15
Apr '14
6 Ways Marketers Are Jumping on the Game of Thrones Brandwagon.
1. Jumping on the Game of Thrones #Brandwagon. Here’s a look at how brands have been leveraging Game of Thrones in conjunction with this weekend’s Season 4 opener. 2. “Game of Social Thrones.” As fans of the show, we thought this mapping by social media dashboard service HootSuite was just too good. 3. Houses Imagined as Brands. I think the LogicTrail team…
Read MoreViral Watch: President Obama Goes Between Two Ferns (Or, Did We Just See the Pinnacle of Branded Entertainment?)
President Barack Obama has finally hit the big time. No, just kidding. He was already pretty big. But — if you’re not familiar with Between Two Ferns — the mock talk-show hosted by comedian Zach Galifianakis — go watch a few episodes. (Now.) Then get ready to have your mind blown by who shows up…
Read MoreE.E. Cummings, meet Lorde.
Start with our logo. Add E.E. Cummings, Lorde, and some Harold and the Purple Crayon style animation awesomeness. Now presenting our latest company video: “love is more thicker than forget.” Enjoy!
Read MoreAnnouncing the Finalists for the 6th Annual Shorty Awards (Go Daenerys!)
We’re so glad it’s almost Shorty Awards season. The annual award event, launched in 2008 by tech entrepreneurs Sawhorse Median, honors “the best brands, agencies and professionals on social media.” Today, they announced their finalists for 2014. Categories include “Best Brand on Twitter,” “Best Use of Animated GIFs,” “Best Viral Campaign,” and “Best Use of a Hashtag,” with…
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