idea blog

Marketing commentary for better. Or worse.

find-your-better-anything
26 Jan '15

Find Your Better Anything

Introducing our 2015 LogicTrail video. We had fun with this one.

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06 May '14

Getting Brands Past Startup: A Graphic

As an agency, we work with a lot of companies that are in the start-up phase. Helping these companies find their brand style — which is really about communicating whatever useful thing they do, simply and powerfully — is in our wheelhouse. And it’s a big piece of what spurs growth. So we love graphics like…

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10 Feb '14

Which Companies Are Winning Marketing Gold At The Olympics – And Which Are Losing Big.

The Olympics: a time of superhuman athletic prowess, inspiring global unity, and epic marketing wins – and fails. And during a particularly controversial Olympics, tread lightly, o corporate giants – lest you incur the wrath of LGBT people (& allies) everywhere. Or, in this case, don’t just tread lightly – take a freaking stand. Here are a couple…

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