idea blog

Marketing commentary for better. Or worse.

28 Jun '13

Southern Comfort · Whatever’s Comfortable

In the second installment of Southern Comforts “Whatever’s Comfortable” campaign we find our favorite beach walker has been replaced. Alternatively, we’re introduced to a fresh and equally interesting character getting his hair washed at the local beauty parlor. You could argue that the new star doesn’t have the same presence as the ace in the original but there’s something…

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13 Jun '13

CLR: First Impressions · Impressive Results Lead to Interesting Feedback

CLR might remove calcium, lime and rust with ease there’s one thing CLR doesn’t clean. In this new spot produced by Moon Pie Media first time users are blown away by CLR’s cleaning power and that makes for some not so clean reactions. Client: CLR Agency: Moon Pie Media, Austin, USA

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22 May '13

Taco Bell · Silver Dollar

In this new ad for Taco Bell an old man reflects on the nostalgia tied to the silver dollar that once saved his life. Staying true to family tradition he prepares to pass the heirloom down to his grandson when suddenly his urge for Taco Bells $1 Cravings Menu takes over. Without hesitation grandpa decides…

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01 May '13

Charmin · Baby Got Back

Sir Mix-a-Lot’s “Baby Got Back” returns to the marketing world in this new campaign for Charmin.  It’s far from what we’d expect from the Charmin brand but it works for this campaign. The commercial starts out with a do not disturb sign over the handle of a bathroom door then cuts to 3-D bear breaking…

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12 Apr '13

Dove Men + Care · Slow

The crew at Ogilvy & Mather poke fun at women’s shampoo commercials in this ad for Dove’s Men + Care shampoo. With strong emphasis on the cliche slow motion, gliding effect you see in most women’s shampoo commercials, you’ll notice every twist, turn, and nod is over embellished but that’s perfect for this ad. Client: Dove’s…

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