23
Oct '14
The Weird, Icky Gender Messaging of Whole Foods’ New Ad Campaign
Earlier today we linked to a great summary of some of the shortcoming’s of Whole Foods’ aesthetically gorgeous new marketing campaign — namely that it still makes them look expensive and pretentious, two things they should probably at this point be trying to avoid. Well, we missed something: the stunningly off gender messaging of some of…
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30
Jul '14
Logo Redesign Review: Airbnb
Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…
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20
May '14
Tagline Review: “It Is What It Isn’t” (Maker’s Mark)
As far as taglines go, there’s a deserved premium on clever. The best taglines express the ethos of their company sideways — sparking that flicker of recognition that comes in the gap between perception and understanding. But what about when a tagline goes too clever? We think this campaign by Maker’s Mark may be guilty of…
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23
Apr '14
Why Twitter Campaigns Are … Not Always The Best Idea. #myNYPD
How the NYPD wanted their #myNYPD social media campaign to look: How it actually looked: Oops. Guess their PR team should have seen that coming. More coverage from New York Magazine and Vice.
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08
Apr '14
7 Things We Like & Don’t Like This Week in Strategic Marketing/Creative
And now, this week’s edition of 7 Things We Like and Don’t Like, featuring a heavy dose of fonts – and at least one mandatory Game of Thrones reference. 1. Font Men. The new documentary featuring font-creators and (former) collaborators Jonathan Hoefler and Tobias Frere-Jones . 2. The Arrival of Ryman Eco – “the world’s most beautiful sustainable…
Read MoreDo Dads Raise Olympic Athletes?
So, there’s lots to like in Proctor & Gamble’s two-minute “Thank You Mom” Winter Olympics spot – we’re psyched that moms are getting all that love, and they most definitely deserve it. (Yay mom! Love you.) But there’s one big element missing. We’ll let you watch and see if you can spot it. http://www.youtube.com/watch?v=57e4t-fhXDs#t=21 Where’s the…
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