McDonalds · Customers Create the Best Burgers in the World
McDonalds customers from Finland were challenged to create and name the best hamburger. After filtering through numerous entries the winners were the Hevikana, McSmokey Chili, Nams. The winning burgers and their creators were recognized with a personalized animated spot and print ad. This is a perfect example of how to crowd source creativity and get fans…
Read MoreThere’s Two Sides to Every Story · Sharpie Twin Tip Markers
Depending on the point of view a story can be told in many different ways. Agency Draftfcd demonstrates this in this print campaign for Sharpies twin tip markers. One by one, each ad illustrates the first lunar landing, the Facebook story, and highlights Prince Harrys life up to his most recent jaunts around the world. The…
Read MoreBad Choices · What Not to Wear TV Show
To promote the television show What Not to Wear, Publicis Brazil produced this collection of print ads. Each ad reads “Bad choices draw attention watch What not to Wear” and if you didn’t notice they all feature one oversized item to play up on the copy. It’s a great idea and the concept definitely works but…
Read MoreEvian · Baby & Me
Here’s a fun fact. In 1935 Evian was first recommended as a perfect water for babies. Staying true to Evian heritage, agency BETC produced “Baby & Me” for Evians new Live Young campaign. After being live for a little over a week the TV spot has gained over 30 millions views and is a great…
Read MoreNissan · Vases
Innovative car ads are an obscurity in ad world and tend to follow the same guidelines. The ingredients are the same and typically feature a shot of the vehicle as the centerpiece accompanied by some attractive copy and statistics to highlight a new feature and beef up the brand. Agency Lew’LaraTBWA of Brazil took a…
Read MorePictionary · Quick Draw Wins
The quick draw always wins in Pictionary and this clever series of ads from Ogilivy Malaysia is a winner too. It’s simple, effective, and the idea is brought to life with awesome illustrations. This series is a new installment of their award winning ads from 2011. You can see both sets in the gallery below….
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