03
Mar '15
Not Your Grandpa’s Social Media
We work with some brands that rely on social media heavily and some brands that prefer to have a more peripheral engagement. Across the board, there’s a dynamic that prevails: older folks trying to figure out what the younger generation’s doing. Kids these days. In that vein … we loved this review of today’s social…
Read More
23
Apr '14
Why Twitter Campaigns Are … Not Always The Best Idea. #myNYPD
How the NYPD wanted their #myNYPD social media campaign to look: How it actually looked: Oops. Guess their PR team should have seen that coming. More coverage from New York Magazine and Vice.
Read More
08
Apr '14
7 Things We Like & Don’t Like This Week in Strategic Marketing/Creative
And now, this week’s edition of 7 Things We Like and Don’t Like, featuring a heavy dose of fonts – and at least one mandatory Game of Thrones reference. 1. Font Men. The new documentary featuring font-creators and (former) collaborators Jonathan Hoefler and Tobias Frere-Jones . 2. The Arrival of Ryman Eco – “the world’s most beautiful sustainable…
Read More