idea blog

Marketing commentary for better. Or worse.

31 May '13

When Accidents Go Viral · Windows Training Camp Ads

In a new series of ads for Windows 8 bizarre and interesting competitions take place to portray the the benefits of the new operating system. Originally intended for Asian markets these ads were a hit everywhere after being posted on the main Microsoft Youtube page by mistake. These ads are the kind of weird we…

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22 Mar '13

Corona · Django Responsible Drinking

Idea: “It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favorite director’s latest work? All of these…

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