07
Jan '15
Scroll, Baby, Scroll
Whenever we’re creating a website that asks for some degree of scrolling from the user, clients usually have a number of common concerns. How much of the content will users actually see? How much will they interact with? While conventional wisdom has long held that you want as much of your (important) content as possible “above…
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18
Dec '14
What does 2015 hold for Web Design?
As we fast approach 2015, our designers here at the Trail are buzzing about what trends we’ll see in the new year. Flat design or skeuomorphism — or material? How do we want our buttons? Will anyone survive with non-responsive design? Check out this post from Elegant Themes. What do you think?
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08
Apr '14
7 Things We Like & Don’t Like This Week in Strategic Marketing/Creative
And now, this week’s edition of 7 Things We Like and Don’t Like, featuring a heavy dose of fonts – and at least one mandatory Game of Thrones reference. 1. Font Men. The new documentary featuring font-creators and (former) collaborators Jonathan Hoefler and Tobias Frere-Jones . 2. The Arrival of Ryman Eco – “the world’s most beautiful sustainable…
Read MoreGoogle now knows your age, gender, and interests … and that’s a good thing?
The secret’s out about your passion for Swedish soap operas. That’s because Google Analytics has introduced advanced demographics reports, now generating statistics on visitors’ gender, age, and “interests” – which, depending on your outlook, is either Orwellian and invasive or exciting, useful, and relatively harmless. The updated Analytics features are being rolled-out quietly – users…
Read MoreWhy Spike Jonze’s “Her” Is Actually A Movie About Marketing
So, I saw Spike Jonze’s “Her” on Wednesday, at the AMC Loews in Boston. If you haven’t heard about the movie, it’s that one where the guy falls in love with his computer. (Actually, it’s his new operating system – the “OS1.”) And the operating system is played – or, more accurately, voiced – by Scarlett Johanssen….
Read MoreAliens or Marketers?
If you were marketing the tagline “impossibly advanced” for a tech company, what kind of tactic might you resort to? How about a crop circle: That’s exactly what computer graphics company NVIDIA created to attract attention to their latest mobile processor, the 192-core Tegra K1. Measuring 310 feet in diameter, the circle was mown into a…
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