idea blog

Marketing commentary for better. Or worse.

05 Jun '14

Everdream Hits This Immigrant Heritage Month Spot Just Right.

We wanted to share this brilliant 90 second spot, from‘s campaign to kick off the inaugural Immigrant Heritage Month. (How did we not have one of these already?) Awesome, simple concept; great writing; perfect execution. Kudos to the EVERDREAM, the digital studio behind it. Small agencies for the win. More from Fast Company here.

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Makers Mark
20 May '14

Tagline Review: “It Is What It Isn’t” (Maker’s Mark)

As far as taglines go, there’s a deserved premium on clever. The best taglines express the ethos of their company sideways — sparking that flicker of recognition that comes in the gap between perception and understanding. But what about when a tagline goes too clever? We think this campaign by Maker’s Mark may be guilty of…

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15 Apr '14

6 Ways Marketers Are Jumping on the Game of Thrones Brandwagon.

1. Jumping on the Game of Thrones #Brandwagon.  Here’s a look at how brands have been leveraging Game of Thrones in conjunction with this weekend’s Season 4 opener. 2. “Game of Social Thrones.” As fans of the show, we thought this mapping by social media dashboard service HootSuite was just too good. 3. Houses Imagined as Brands. I think the LogicTrail team…

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19 Jul '13

Strange Samsung Commercial from Iceland Pokes Fun at Apple and iPhones

This Icelandic commercial for the Samsung Galaxy S4 is quite the spectacle. While it’s not as impressive as this S4 Active commercial it’s all the more blog worthy. Set in a desolate field our hero tries to manipulate an apple; the fruit, like an iPhone and from the looks of it he is very disappointed.  Intended to point…

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12 Jul '13

Potato Thins · Hands Free

In this new commercial for Potato Thins our star has no choice but to “Eat it Up”. Whether it’s work or play he can’t keep his hands of this delicious snack and pulls of some impressive feats in the process. Note the disclaimer at  0:07 seconds “FANTASY. Do not attempt. Ever. Thins are delicious, but…

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28 Jun '13

Southern Comfort · Whatever’s Comfortable

In the second installment of Southern Comforts “Whatever’s Comfortable” campaign we find our favorite beach walker has been replaced. Alternatively, we’re introduced to a fresh and equally interesting character getting his hair washed at the local beauty parlor. You could argue that the new star doesn’t have the same presence as the ace in the original but there’s something…

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