idea blog

Marketing commentary for better. Or worse.

01 May '13

Charmin · Baby Got Back

Sir Mix-a-Lot’s “Baby Got Back” returns to the marketing world in this new campaign for Charmin.  It’s far from what we’d expect from the Charmin brand but it works for this campaign. The commercial starts out with a do not disturb sign over the handle of a bathroom door then cuts to 3-D bear breaking…

Read More
24 Apr '13

Old Spice · Soap Ads

Following the recent trend of 80’s themed adverts, Old Spice launches a retro campaign for their new bar soaps. Both spots play up on the singing narrative and super up-beat melodies traditional to late 80’s and early 90’s commercials and they execution is flawless. We’re still on the fence as to the similarities to Budweiser’s “Real Men…

Read More
18 Apr '13

Indie Lisboa Film Festival

IndieLisboa and ad agency Leo Burnett released this hilarious campaign to promote the their film festival. The TV and print ads play on the thought that Hollywood is running out of new ideas. So skip the blockbuster and watch a indie film instead.   Client: Indie Lisboa Agency: Leo Burnett, Lisbon, Portugal

Read More
15 Apr '13

Wyoming Department of Health · Anti Smoking Ads

Strange, shocking, funny, and awkward are a few words you could use to describe this series of anti smoking ads for Wyoming’s Department of Health. The campaign, created by Sukle Advertising & Design, features three interesting ads to promote the free counseling services offered by the Department. The three ads give an entertaining but strange insight…

Read More
15 Apr '13

Maxibon · Maxiblokes

Publicis Mojo launched this cool integrated campaign and promotion for Peter’s snack brand Maxibon. While the campaign is running, a daily draw will grant five lucky winners their very own personalized Maxibloke action figure. Using the latest 3-D printing technology each action figure will have likeness of each winner. Between the music, voice talent, vfx, and copy…

Read More
12 Apr '13

Dove Men + Care · Slow

The crew at Ogilvy & Mather poke fun at women’s shampoo commercials in this ad for Dove’s Men + Care shampoo. With strong emphasis on the cliche slow motion, gliding effect you see in most women’s shampoo commercials, you’ll notice every twist, turn, and nod is over embellished but that’s perfect for this ad. Client: Dove’s…

Read More