idea blog

Marketing commentary for better. Or worse.

22 Jan '14

To Airbrush Or Not To Airbrush? Redefining “Real Beauty,” Part I

There’s been a lot of buzz in the air lately over airbrushing. After Jezebel reportedly offered $10,000 for un-retouched photos of Lena Dunham’s Vogue photo-shoot, it suddenly turned into a referendum on female beauty standards and the ethics of this kind of image editing (and marketing). Not that we haven’t been here before. But Lingerie company…

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15 Jan '14

Viral Watch: Obama Does Gaga.

Okay, this one’s pretty good. Supporting the #getcovered campaign for the Affordable Care Act. Not bad, Barack. Not bad.

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31 Dec '13

Pop Danthology 2013

More year end fun/madness.

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16 Dec '13

Anti-Marketing Beyonce’s New Album

So, Beyonce’s new (self-titled) album dropped late last week. And the internet exploded. “Bored of the usual process,” the queen of pop/the world decided to skip the usual marathon PR routine and release her newest 15-track offering directly to iTunes. No advance singles. No interviews. No teasers. No fuss. Of course, this minimal approach is…

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11 Dec '13

Viral Watch: “24 Hours of Happy”

          We like what Pharrell’s done here. In what he calls “the world’s first 24 hour music video,” various dancers – professionals and amateurs, celebrities and unknowns (mostly unknowns) – move along to the new single, one at a time, one after the other after the other (after the other). It’s all…

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