idea blog

Marketing commentary for better. Or worse.

14 Apr '15

Google Search Rankings Are Changing. Here’s What You Need To Know.

Google is changing its search rankings again. And you’re going to want to have a handle on this one. This time, it’s all about mobile. Google has been hinting for years that they prefer Responsive Design and mobile-friendly design practices more generally. But they’ve also been assuring folks that they wouldn’t be bringing down the hammer on…

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07 Jan '15

Scroll, Baby, Scroll

Whenever we’re creating a website that asks for some degree of scrolling from the user, clients usually have a number of common concerns. How much of the content will users actually see? How much will they interact with? While conventional wisdom has long held that you want as much of your (important) content as possible “above…

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material design
18 Dec '14

What does 2015 hold for Web Design?

As we fast approach 2015, our designers here at the Trail are buzzing about what trends we’ll see in the new year. Flat design or skeuomorphism — or material? How do we want our buttons? Will anyone survive with non-responsive design? Check out this post from Elegant Themes. What do you think?

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14 Aug '14

Viral Watch: The Ice Bucket Challenge

1000% spike in donations. $2.3 million total funds raised. 1 simple idea. Many lessons for marketers.

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24 Jul '14

Responsive Logo Design: Can You Recognize These Brands At All Sizes?

As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison. Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to…

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05 Jun '14

Everdream Hits This Immigrant Heritage Month Spot Just Right.

We wanted to share this brilliant 90 second spot, from‘s campaign to kick off the inaugural Immigrant Heritage Month. (How did we not have one of these already?) Awesome, simple concept; great writing; perfect execution. Kudos to the EVERDREAM, the digital studio behind it. Small agencies for the win. More from Fast Company here.

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