idea blog

Marketing commentary for better. Or worse.

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27 Mar '14

Check Out This Hilarious, Deliciously Accurate Skewering Of Brand Videos.

We present you with Generic Brand Video, produced by stock video footage provider Dissolve. Read Kendra Eash’s McSweeney’s piece, the original inspiration for the video, and more coverage from Adweek.

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10 Feb '14

Which Companies Are Winning Marketing Gold At The Olympics – And Which Are Losing Big.

The Olympics: a time of superhuman athletic prowess, inspiring global unity, and epic marketing wins – and fails. And during a particularly controversial Olympics, tread lightly, o corporate giants – lest you incur the wrath of LGBT people (& allies) everywhere. Or, in this case, don’t just tread lightly – take a freaking stand. Here are a couple…

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