idea blog

Marketing commentary for better. Or worse.

smoke-detector
29 Apr '14

34 Graphs That Hilariously Capture Everyday Truths

We thought these, from Danish artists Mikael Wulff and Anders Morgenthaler, were pretty great.   See the rest over at Distractify.

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08 Apr '14

7 Things We Like & Don’t Like This Week in Strategic Marketing/Creative

And now, this week’s edition of 7 Things We Like and Don’t Like, featuring a heavy dose of fonts – and at least one mandatory Game of Thrones reference. 1. Font Men. The new documentary featuring font-creators and (former) collaborators Jonathan Hoefler and Tobias Frere-Jones . 2. The Arrival of Ryman Eco – “the world’s most beautiful sustainable…

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25 Mar '14

Have You Filled Out Your Design Madness Bracket?

Check out this inventive take on the NCAA “March Madness” Tournament Bracket, from Co.Design. Who is the world’s greatest living designer? The four regions are Architecture, Product, Interactive, and Graphic. Round 1 & 2 have already been decided (results above, according to popular vote). Who do you have in your Final Four?

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13 Mar '14

Viral Watch: President Obama Goes Between Two Ferns (Or, Did We Just See the Pinnacle of Branded Entertainment?)

President Barack Obama has finally hit the big time. No, just kidding. He was already pretty big. But — if you’re not familiar with Between Two Ferns — the mock talk-show hosted by comedian Zach Galifianakis — go watch a few episodes. (Now.) Then get ready to have your mind blown by who shows up…

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13 Feb '14

Do Dads Raise Olympic Athletes?

So, there’s lots to like in Proctor & Gamble’s two-minute “Thank You Mom” Winter Olympics spot – we’re psyched that moms are getting all that love, and they most definitely deserve it. (Yay mom! Love you.) But there’s one big element missing. We’ll let you watch and see if you can spot it. http://www.youtube.com/watch?v=57e4t-fhXDs#t=21 Where’s the…

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23 Jan '14

Redefining “Real Beauty,” Part II.

More on redefining beauty, from Dove. And it’s local! (The film was shot in Great Barrington, MA, and directed by Smith alum Cynthia Wade.) And then there’s this, from Hungary:

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