07
Jan '15
Scroll, Baby, Scroll
Whenever we’re creating a website that asks for some degree of scrolling from the user, clients usually have a number of common concerns. How much of the content will users actually see? How much will they interact with? While conventional wisdom has long held that you want as much of your (important) content as possible “above…
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31
Dec '14
23
Dec '14
Behold Comic Papyrus, the Worst Typeface Ever
It’s our designer’s worst nightmare. The faux calligraphy of Papyrus plus the gumdrop personality of comic sans, all rolled into one beautiful catastrophe. Merry Christmas, font snobs.
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18
Dec '14
What does 2015 hold for Web Design?
As we fast approach 2015, our designers here at the Trail are buzzing about what trends we’ll see in the new year. Flat design or skeuomorphism — or material? How do we want our buttons? Will anyone survive with non-responsive design? Check out this post from Elegant Themes. What do you think?
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23
Oct '14
The Weird, Icky Gender Messaging of Whole Foods’ New Ad Campaign
Earlier today we linked to a great summary of some of the shortcoming’s of Whole Foods’ aesthetically gorgeous new marketing campaign — namely that it still makes them look expensive and pretentious, two things they should probably at this point be trying to avoid. Well, we missed something: the stunningly off gender messaging of some of…
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23
Oct '14
Strategy Review: Whole Foods’ Bold, Beautiful, Message-Shaky Leap into Big Money Marketing
We loved this review of Whole Foods’ first big agency-backed marketing campaign, written by the organic food giant’s 90’s-era head of marketing Joe Dobrow. Dobrow absolutely nails some of the campaign’s potential strategic pitfalls: slick cinematography that makes them come off as expensive; “Values Matter” as an out-of-date message that misses an opportunity to talk…
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