16
Oct '14
Awesome Ideas, Small Agencies
Today we’re sending out some small agency love to 11-person Parallax, who have instituted an absolutely brilliant policy: a $1500 travel budget for all employees. Say what? The rules: You have to go somewhere you’ve never been. You have to go between September and December. It has to “push your comfort zone.” And yes, that…
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25
Sep '14
How do agencies self-actualize?
If you’ve worked in the marketing world — especially as a creative — you know it involves a high degree of compromise. You compromise on the original concept for one that you know will get chosen. You compromise on your favorite design for one that makes the client happy. You compromise on something that’s perfect for something…
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27
Aug '14
Adventures in Packaging Design: “The 99 Pack”
We’ve made our fair share of forays into the world of craft brewing — including collaborations with Surly and current main squeeze Berkshire Brewing (stay tuned for an upcoming rebrand) — but this one even blew us away a little bit. Introducing the 99-pack, from Texas-based brewer Austin Beerworks. 99 beers, 99 bucks. One very long…
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14
Aug '14
Viral Watch: The Ice Bucket Challenge
1000% spike in donations. $2.3 million total funds raised. 1 simple idea. Many lessons for marketers.
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30
Jul '14
Logo Redesign Review: Airbnb
Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…
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24
Jul '14
Responsive Logo Design: Can You Recognize These Brands At All Sizes?
As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison. Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to…
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