06 Aug '16

Client News: Praxis

It’s time for agency news – so where better to turn than the news industry? Praxis provides local and national real estate advisory and brokerage services for newspaper and print media companies throughout the United States. A new model of real estate brokerage services for the digital world, Praxis has hired the LogicTrail team to…

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16 Sep '15

Client News: Loews Hotels

The Hollywood sign. The Academy Awards. The Hollywood Walk of Fame. And now, H-Squared – Loews Hollywood Hotel’s signature restaurant and bar. From creating a unique brand mark to menus, signage, in-room ads, and more, our team has taken on brand strategy and implementation for this exciting new venue. Stay tuned for other work in…

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16 Jun '15

Client News: Berkshire Brewing Branding

They say not to mix business with pleasure, but we’re pretty pleased with our latest client. Established in 1994 in South Deerfield, MA, Berkshire Brewing Company is New England’s premier regional craft brewery. We’ll be doing a bunch of different projects as their Agency of Record, including ads, packaging, a 20th anniversary rebranding campaign in…

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23 May '15

Client News: BikeReg

We’re pretty active folks here at the agency. So when Easthampton-based online athletic event registration company BikeReg approached us about building strategy for their expansion plans, we were pumped. The new brand strategy will encompass biking, running, skiing, triathlons, and more – making management and registration easier for race directors, promoters, and participants. It should…

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23 Mar '14

Client News: Robinson Donovan

We’re thrilled to be partnering with one of Massachusetts’ premier law firms, Robinson Donovan, as their Agency of Record. Based in Springfield, MA, Robinson Donovan’s nationally recognized attorneys advise individuals and businesses throughout Western Massachusetts, New England, and the nation. We’re happy to be working with them, rather than facing them in the courtroom! More…

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23 Jan '14

Agency News: Gold Award Winners!

We’ve struck gold! LogicTrail has won Gold in two categories, Newspaper Advertising Series and Internal Advertising Campaign, at the 2013 Aster Awards for excellence in healthcare marketing. An annual competition, the Aster Awards recognize the nation’s more talented healthcare marketing professionals for outstanding excellence in advertising. Every year entries designed, printed, and/or distributed the previous…

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